Helping Dogs to Overcome Noise Phobias: Reduce fear effectively and permanently.

For dog trainers, behavioural therapists, and other canine experts.

Learn effective strategies to reduce noise phobias in dogs.
Based on the most up-to-date scientific research and insights.

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Nearly half of all dogs are afraid of loud noises such as fireworks or thunderstorms. Owners may already be approaching you with questions regarding noise phobias.

You want to be able to support your clients in the best way possible. Therefore, you need to be well prepared and have excellent science-based knowledge about noise phobias in dogs. This is key to supporting your clients confidently and effectively.

The aim of this course is to teach you what exactly noise phobias are, how and why they develop, as well as the underlying neurobiological, emotional and cognitive patterns. You’ll be equipped with a theoretical framework PLUS practical tools so that you can optimally support your clients and improve the welfare of their dogs.

After completing this course, you will be up to date with evidence-based strategies for reducing noise phobias in dogs, so that you can start reducing noise phobias in dogs effectively and permanently.

Woman and dog in snow

An evidence-based and animal-friendly approach to noise phobias in dogs.

Many owners struggle with their dogs’ noise phobias. These complex fears of loud noises can be tough to navigate, and well-meaning attempts to reduce the fear can backfire and worsen the problem. Especially when owners resort to ineffective or punishment-based methods.

Ineffective methods increase the likelihood that the fear circuits in the brain are strengthened, which will increase the fear even further. These dogs may also start to develop fears for other types of sounds, even sounds that did not invoke a fear response previously.

This course gives you all the science-backed knowledge and animal-friendly tools you need to break the cycle of fear and prevent fear sensitisation and generalisation. During the course, we will delve deep into the emotional, cognitive and physiological processes involved in fear and anxiety.

After completing this course, you will understand why some dogs are so afraid of sounds, what the underlying emotions and stress patterns are, and you will master the most effective methods of treating noise phobias. You will also learn how to translate theory into practice so that you have the tools to apply immediately in the treatment of noise phobias.

Course goals

The main goal of this course is to learn how to better support your clients with noise phobic dogs, so that you can:

Competently create a holistic treatment plan tailored to the individual dog,

Confidently explain your evidence-based approach and motivate your clients to follow through on your plan, and

Effectively reduce fear of sounds

By applying your new knowledge, you’ll achieve better results and make a positive impact on the welfare of the dogs you’re working with.

After all, that’s your passion! (Plus, satisfied clients lead to a thriving business :-))

This online course has five learning objectives and focuses on understanding and treating noise phobias. After completing the course, you:

Have an excellent understanding of the short- and long-term effects of noise stress on mental and physical processes and can easily explain this in your own words. This will allow you to better communicate with dog owners and explain why it is so important to deal with noise phobias in dogs. Module 1 and bonus module 1 focus on this learning objective.

Understand and discuss stress and neurobiological principles of noise phobias. This will allow you to competently reduce stress, fear and unwanted behaviours. Module 2 from the course focuses on this learning objective.

Identify the most effective strategies, e.g. aids, supplements and behavioural medication, for reducing noise phobias, and understand the science behind them. We cover this in modules 3, 4 and 5.

Understand and apply the principles of exposure therapy for noise phobias (this is the most effective way to treat noise phobias). Module 4 from the course focuses on this learning objective.

Translate theory to practice and create an effective treatment plan that helps dogs (and their owners) to overcome noise phobias. Module 5 from the course focuses on this learning objective.

The modules

The course is divided into five modules + bonus modules. Each module is taught live via zoom, and you’ll be able to engage with the teacher and your fellow students, ask all your questions and have productive peer-to-peer learning discussions.

There is also a supportive Facebook group, where we continue our discussions in between the live sessions. You’ll get inspiration from other like-minded dog pros, and you can even discuss your own cases with each other!

In case you can’t attend live, no worries. You can watch all the recordings in your own time, and you can ask all your questions in the Facebook group at any time.

Module 1.
Principles of fear and anxiety
Thursday 25 April: 15:00-18:00 CEST

🐾 The science of noise phobias in dogs, understand the scientific principles of fear and anxiety.
🐾 Noise phobia prevalence and risk factors. Learn how noise phobias develop and understand the influence of breed, sex, age, genetics and background.
🐾 Ethology of noise phobias. Learn how to objectively observe behaviour and correctly assess problem behaviours.
🐾 Stress and emotions. Understand what happens in the body of a scared dog and how this influences behaviour. Stress is more than cortisol and adrenaline.
🐾Questions & Group discussion

Bonus module (with clinical psychologist and animal behaviourist Dr. Holly Tett)
How to support and motivate your human clients
Thursday 2 May: 15:00-18:00 CEST

🐾 How to effectively support owners
🐾 Understanding and supporting the psychological processes at play for our human clients
🐾 Increase the chances that they follow through on your treatment plan
🐾 Reduce frustration and get better results
🐾 How to work with clients for whom there is a disconnect in training styles within one home

Module 2.
Emotions and stress physiology &
Short-term solutions
Friday 10 May: 15:00-18:00 CEST

🐾 Stress, homeostase and allostase. Understand acute and chronic stress, and how it changes behaviour.
🐾 Neurobiology of stress and fear. Learn how fear affects neural networks in the brain.
🐾 Understandning fear sensitisation and generalisation, and know how to prevent it.
🐾 Stress coping skills. Learn about stress resilience and why it depends on the coping style and optimism/pessimism of the individual dog, and how you can use this in your treatment plan.
🐾 Short-term strategies to reduce noise phobias according to science. Discover evidence-based strategies to reduce noise phobias in the short-term.
🐾Questions & Group discussion

Module 3
Psychopharmacology (with behaviour vet Dr. Anya Thörnqvist)
Thursday 16 May. 15:00-18:00 CEST

🐾 When to consider medication? When should you refer to a behaviour vet?
🐾 What medications are suitable for noise phobias and how to adapt your behavioural therapy to the medication.
🐾 Rules and regulations. Why some medications are prescribed more often than others.
🐾Questions & Group discussion

Module 4.
Exposure therapy &
The gut-brain axis
Thursday 23 May. 15:00-18:00 CEST

🐾 The gut-brain axis and stress. Discover how the gut microbiota can influence stress and fear and how you can influence this.
🐾 Long-term approach to noise phobias, so you have evidence-based strategies to reduce noise phobias effectively and permanently.
🐾 Exposure therapy so you can reduce noise phobias in a controlled and systematic way.
🐾 Common problems and how to solve them
🐾Questions & Group discussion

Module 5.
Noise phobias in practice
Tuesday 4 June: 15:00-18:00 CEST

🐾 Why observation skills and data collection are key to successful transformations
🐾 How to monitoring progress and tweak your program
🐾 Case studies
🐾 Group discussion

Plus, my handy tools that you can use in your own practice:

✅ A standardised questionnaire to determine the severity of noise phobias (and track progress)
✅ A noise phobia ethogram
✅ Templates to help you set up the exposure therapy
✅ Checklist with strategies
✅ Examples and templates of different exercises you can use.

Plus, membership of the brand new and exclusive Noise phobia Facebook community. Ask any question you may have, discuss your own cases with your peers, and get inspired!

This is what my students have to say about this course

Here's what you'll get:

Module 1: Principles of fear and anxiety

Module 2: Emotions and stress physiology & short-term solutions

Module 3: Psychopharmacology (with Dr. Anya Törnqvist)

Module 4: Exposure therapy & the Gut-brain axis

Module 5: Noise phobias in practice

Bonus module 1: Coaching and Motivating clients (guest lecture)

Bonus 2: Handy templates, checklists, worksheets and handouts

Bonus 3: Membership of the brand-new noise phobia facebook community

Value of the modules: €699
Value of the bonus materials: €198
Total course value: €897

Exclusive offer*: €597 (excl BTW)

*Temporary offer, valid until 18 April 2024

Dr Verbeek on iphone

The teacher

Dr. Else Verbeek

Hi, I’m Else Verbeek, Associate Professor of Animal Welfare, specialising in canine behaviour, cognition, stress, anxiety and the neurobiology that regulates these processes. I have over 18 years of experience as a researcher in different animal species.

In addition, I teach at the University in Uppsala (Sweden), where I’m responsible for the MSc course “Animal Behaviour and Welfare” and the PhD course “Understanding cognition and emotions to improve animal welfare”.

Unfortunately, there is a lot of misinformation when it comes to dog welfare and what is best for our dogs. The internet is full of well-meaning but incorrect advice. The problem is that scientific results are often ignored or misinterpreted by people with poor scientific knowledge.

To avoid misinformation and “quick-fixes”, I want to make sure that you have all the proper scientific information to improve dog welfare. My passion is to translate the latest scientific knowledge in a practical way. And that’s exactly what I intend to do in this course! I’ve read every single scientific paper on this topic so that you don’t have to. That way, you can get started right away without having to spend weeks digging through complicated literature. I also work as a behaviourist in my own practice, so I’ll also be sharing my practical experience with you.

My mission is to create a world where no dog needs to be anxious. Will you join me in my mission?

Dr Else Verbeek

This is what my students have to say about this course

This course is perfect for you if:

Do you get a lot of questions regarding noise phobias in dogs? Develop your knowledge and skills now, so that you can effectively support your clients in an animal-friendly way.

A quick summary of the program

5 modules + bonus modules
or 6,889 SEK (excl VAT)
  • Module 1: Principles of fear and anxiety
  • Module 2: Emotions and stress physiology & short-term solutions
  • Module 3: Psychopharmacology (with Dr. Anya Thörnqvist)
  • Module 4: Exposure therapy & the Gut-brain axis
  • Module 5: Noise phobias in practice
  • Bonus module 1: Motivating clients
  • Bonus 2: Handy templates, checklists, worksheets and handouts
  • Bonus 3: Membership of the brand-new noise phobia Facebook community


Most frequent questions and answers

The program consists of a combination of live zoom lectures, group discussion and case studies. During the live sessions, I will translate complex scientific concepts into practical knowledge that you can apply in your practice right away. All sessions will be recorded so you can watch them again and again. You also have the opportunity to join the Facebook community where you can continue discussions in between the live sessions. Here you can learn together with like-minded colleagues and inspire each other! There’s also a couple of handy tools (like worksheets, templates and checklist) that you can use in your own practice.

In three easy steps:

  1. Buy the course by clicking on the ‘buy now’ button and filling out your information.
  2. Join the live sessions (or watch the recordings), discuss with your peers and learn from the case studies.
  3. Transform your knowledge and get better results for your clients.


No Problem. Everything will be recorded so you can watch the lectures in your own time. You can join the discussions and get support on the facebook group.

This course includes everything you need to about noise pobias cases. You’ll get knowledge that you won’t find anywhere else. I have read every single scientific paper on this topic so that you don’t have to!

The course includes 6 live sessions (valued at 699 EUR) + handy bonus materials (valued at 198 EUR). The total value of this course is 897 EUR.

Because this is a special offer, you can get all this for only 597 EUR.

You will have earned this investment back when you take on 1 or 2 noise phobia cases. Your clients will be very satisfied with your programs, which will make it more likely that the word spreads and more will want to join your program.

Yes, if you choose the ‘klarna’ payment option on the check-out page, you can choose the 3-installment option.

Absolutely, if you’re not happy after completing the first module, you’ll get your money back. No questions asked.


You will be able to access the online course materials for 12 months. This will give you the chance to watch everything multiple times and use the course materials as a reference when you’re starting to work with your own cases. You can download the literature and the worksheets, so you can access those whenever you need.

My background as a scientist gives me a unique perspective on dog behaviour, anxiety and welfare. A scientific understanding of dog behaviour and physiology as well as an evidence-based approach is needed to successfully deal with complex issues like noise phobias.

You’ve probably noticed that this isn’t common in the dog world, which is why you’re here 😊. Most of the information out there is endlessly repeated, repurposed or outdated. Most solution out there are mostly focused on treating symptoms, while in this course we take a deep dive into the underlying issues. This is more effective and contributes to better welfare.